Make Your Website More Effective
The logo is the main visual symbol of the company, which reflects the nature of the business and distinguishes it from competitors. A good emblem evokes emotion in consumers and is easy to remember.
A brand is a holistic image of a business in the eyes of consumers. It builds on any experience of contact with a company, including visual, communication, tactile, etc. The goal of a brand is to differentiate you in the market, multiply the value of the product and build trust with the audience. The main tools for this are:
- Mission and values: help evoke emotions in customers and build their loyalty.
- Corporate identity: includes logo, letterhead, business cards, envelopes, social media design and other visual elements. The choice of colors, fonts, photos and illustrations that convey the character of the company are especially important here.
- Slogan: Reflects a mission or unique selling proposition.
Web Design Frequently Asked Questions
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